Customer Focused Customer Driven
Focusing intensely on customer satisfaction is the key to building any business. Loyal customers willing to recommend you over competitors is vital to long-term success, profit and growth.
You can achieve growth without fanatical customer service. But in my opinion building a following of “FANatics” ensures business stability and profitability for the long haul. Don’t be concerned with short-term gains. Be focused on exceeding every customer’s expectations every day.
Focusing on Profit First Ensures You Will Not Last
When I started my first business, Admiral Movers while I was in college. It was not till our fourth year for that we actually became profitable. This seems like a long time. But I felt strongly that if I took better care of the customer than anyone else could or would success was inevitable.
I could have gotten there faster, but I was determined to do it the right way. Every day, every customer needed to receive more than what they were promised. I wanted each first time client to see us as special. To this day 26 years later I draw incredible satisfaction when a customer calls in that we moved during those first few years. When these return customer’s call and tell the story of our humble beginning and what we felt we wanted to do I cannot explain to you the satisfaction.
Do the right things persistently and consistently
I felt deeply that by delivering radical service value would carry us to where we wanted to be. Expect ups and downs, in the end you will never be disappointed that you delivered as promised persistently and consistently.
Don’t allow the desire for short-term gain to trump treating every customer the way you would want to be treated. No doubt people are concerned about price but at the end of the day people want to be able to trust the folks they do business with. Be that partner and success is assured.
Recognizing Leaders & Building on Success
In 1984,1985 & 1986 I began studying Ed Katz owner of Peachtree Movers. I was working my way through college at Auburn University moving utilizing trucks normally used to transport rock & roll band equipment. Our profits were measured in hundreds or thousands. Ed Katz was working in a market that was exclusive & more lucrative. I took notes, read articles in industry trade magazine Direction. I called often to pick the brain of this forward thinking inventor.
Biz Plan, Better Mousetrap & a Bit of Dreaming
Little did I know but my inquiry & curiosity led to an informal but focused business plan. I went to some of my mentors with the idea of an elite commercial relocation company. Upon partnering with my lawyer & investor George Azar the first call we made was to Ed Katz. My partner & I spent a long Saturday together soaking up everything we could.
A new venture for us both, Ed Katz shared that he had been toying with the idea of teaching others about office moving. Ed solidified plans to teach office moving to others after our visit. While I was starting a business, Ed Katz took the step to becoming the office-moving guru that he is today. Unknowingly we became his first students for office moving which now finds Ed as the proven leader in office relocation.
To learn more about the customer focused team at Admiral please fill out the form to the right or call 334-262-6666 we are here to help.